Managing creativity Essay Example | Topics and Well Written Essays - 2000 words

Managing creativity - Essay Example th children’s wishes and desires of the product that is being discussed and close to their heart so that associations are built with the brand every now and then whenever there is some form of linkage with the brand in one way or the other. Another effect that can be had from these music/sounds to the children is that they build a solid and heart warming relationship with them and hence the rapport is rock solid when it comes to the potential users of the brand which in this case are the children and so on and so forth. Psychologically speaking, children connect with what is there on the electronic and/or print media for them in the form of a message that says a lot about their preferred brand and lists down the details as to how it could benefit the toddler or a teenager for that matter. Children can have a totally different impression on their young minds when they see some specific advertisement on television or in the print media which attracts the attention of the opposite gender and thus brings to notice their interest as to why the brand or the product is being advertised to the opposite sex alone. Children therefore need to be told the plus points of their television viewing with regards to the different brands so that they do not extract a meaning which is not actually conveyed by the company for them in the first place. For the company to see their brand thriving big time in the market with competitors having little or negligible business, it needs to build upon a base that it can erect i ts structure upon so that when the wind blows, it does not hamper the smooth business of this brand at all. With that it has to understand the soft natured psyche of the young ones where the impressionable minds of these children can absorb just about any kind of biasness aimed towards the opposite sex or for a particular community for that matter, as is the case. One needs to understand that the types of reactions these children have after watching these ads are quite

Microsoft Company and how its foundation impacts the world Assignment

Microsoft Company and how its foundation impacts the world - Assignment Example Some of these programs include helping people in case of disasters; human rights and online safety are the other ways the firm commits to the CSR programs. Sadly, the opposite happens when a firm fails in realising as much profit as it should especially in the case of Microsoft. Since the company is evidently committed to its CSR programs, it is imperative that constant analysis of its strategies and other factors be carried out. In this paper, the purpose is to analyse Microsoft Company and the effects of its foundation in the world. Microsoft is a US-based multinational company that specialises in computer technology including software, personal computers and consumer electronics. Some of the best software products include Microsoft windows, Microsoft Office, internet explorer and Office suite. Recently the firm entered into the hardware products including Xbox games tablet, Microsoft Surface. Other services the firm offers including Internet search program, Bing. The company was founded in 1975 by two men, Bill gates and Paul Allen, and is currently headquartered in Redmond, Washington (Carter et al, p.1634). The company’s market share started sharing in the 80s when it produced an operating system called, MS-DOS. The production of Microsoft Windows elevated the company. The number of products it has produced since its inception has evidenced the firm’s commitment to innovation. In the case of operating systems, the company embraced innovation by releasing several versions including Windows XP, Windows vista, Windows 7 and the most recent windows 8 and 8.1. After buying Nokia’s devices, Microsoft has shown great commitment to mobile phone users by enabling windows 8 to be accessible through mobile phones (Pittel, p.63). The market share for Microsoft is has remained the highest among the other firms in the same industry. Additionally, besides